In the Cyclorama at the CUBE, groups of 50+ can experience immersive content together, from 360-degree video to data visualization created by the talented folks at Virginia Tech’s Institute for Creativity, Arts, and Technology Virginia Tech’sInstitute for Creativity, Arts, and Technology sought our expertise to create a custom immersive projection environment at a highly adaptable space for research and experimentation. The Elumenati provided a unique design that met the Cube’s requirements, including a motion capture system and an existing 3D spatial audio system. These systems together create a social immersive environment, combining audio and visual technology. VR and AR devices are excellent for conveying immersive experiences on a small scale, but difficult to manage for over a dozen simultaneous users. The Cyclorama allows groups of people to experience the immersive visual and sonic environment at the same time.